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New rolling billboards for sheet metal industry

Date Posted: October 14 2005

Service trucks are the centerpiece of a joint advertising campaign by Sheet Metal Workers Local 80 and the Detroit Chapter of the Sheet Metal and Air Conditioning Contractors' National Association (SMACNA), Detroit Chapter.

As part of the "We Do It Better" campaign," a vehicle identification program was jointly unveiled in July with Local 80 members, International Union staff, and SMACNA reps.

The first of its kind in the nation, the program involves placing logos on the exterior of contractor vehicles with "Together We Do It Better, Sheet Metal Workers Local 80, and Detroit SMACNA." International Union and SMACNA logos also appear side by side. More than 200 vehicles have been converted, with more to come.

The advertising effort "aims to show the industry how committed Local 80 and Detroit SMACNA are to their trade," said Local 80 Business Manager Tom Ingalls. "It portrays our commitment to the general public and to the industry of our teamwork, superior craftsmanship, brotherhood, customer satisfaction, and pride in a job well done."

Launched in May 2002, the joint, detailed identity program also includes an apprenticeship training program that teaches the young workers jurisdiction, running a business and how to work together.

"Working day to day with a partner is much more productive, rewarding and fun than being in an adversarial relationship, paving the way for new work opportunities and greater financial rewards," said SMACNA National President Kevin Harping.

SURROUNDED BY the newly branded service trucks are union and contractor representatives associated with Sheet Metal Workers Local 80.